Systematic ANalysis - The process
Brief
Systematic Analysis Ltd - Specialists in Financial products, services and reports to a variety of investing organisations.
Brief - To design a logo around the product message, it depends heavily on graphical output. The objective is to help investors outperform ("generate alpha"). So the basic idea includes a stylised graph ("S" for "Systematic") and alpha ("a" for Analysis) Concept provided by client.
The Final Design
Based upon the sample provided by the client, this design was created to work in colour, black and inverted to white.
The design creates a nice logo mark that is then easily transferred to a social media icon or for smaller work use.
The process
